Around the world, we dump the equivalent of almost 300000 trees every day. 10% of that waste istoilet paper.

There is a regular increase on paper demand from both developed and developing countries. But, at the same time, there are being strong efforts from organizations and governments to save old growth forests.

This means that paper industry is moving into tree plantations to keep up with the supply. While this looks, at a glance, like a good solution, in fact is actually displacing regional species, as the use of fertilisers is very high. Toilet paper is responsible of this turn into tree plantations as its demand is higher every day.

Some companies now are turning into recycled toilet paper, using less row material and water on its production.

Maybe next time we go to the supermarket we can think about changing to recycled toilet paper instead!