Recession strikes again, but this time for the better! A new survey from the National Carpet Cleaners Association (NCCA) has revealed an increase of business on the carpet cleaning sector.

There are different reasons for these. The main one is the fact that more and more clients are less willing to buy a new carpet when an accident happens; there is a tendency to restore carpets instead of replacing them due to the amount of income available.

This economic crisis has forced a lot of people to change their expending habits. Money is now spent on important and essential items. As well the downfall on the housing market has meant fewer houses built, therefore less carpets are needed.

At the same time that the carpet cleaning business experiences an increase in sales, customer behaviour is changing and we can find more clients expecting good value for money.

So the message for the cleaning industry, and specifically for carpet cleaning, is very clear: now more than ever we need to proof our expertise and provide high level of service to increase customer satisfaction.